![]() ![]() “Trend forecasters, stylists, buyers and retailers know that nostalgic styles are the best constant trend we see every year.” “Nostalgia is the connection we have with memories but in what we decide to wear it is typically linked to positive emotions we express through fashion,” says Wendy Bendoni, international trend forecaster fashion marketing chair at Woodbury University in Burbank, California. The archives are plentiful, and when enough time has passed, the inspiration induces that all-too familiar feeling: nostalgia. Mid Weight Cotton Crew Neck T-Shirt ($36),Ĭlapton Straight Fit Selvedge Denim Jeans ($65.80), ![]() There’s something familiar and comforting about looking back.” “ It’s a starting point for designers to look to past references for design inspiration. “Fashion is about storytelling and drama and theatricality, so there’s always the element of pulling stories from the past,” says Geraldine Wharry, a trend forecaster, designer, and futurist. The grunge bands that topped the charts in the 90s – from Pearl Jam to Soundgarden – were just doing their take on the hard rock Whitesnake et al thrashed out in the 1970s.Įven the most visionary artists look backwards when creating something new, a tendency to which fashion is especially susceptible. The 1978 film Grease was essentially a love letter to the 1950s. Consider some of your favourite television shows from the past 10 years, and there’s a good chance there’s at least one 90s remake or spinoff among them. The 20-year rule holds true for music, decor, television, film, and art more broadly. The path forward by way of the past is a well-trodden one, and not just in fashion. It’s all thanks to the 20-year rule – the time it takes for a trend to die, then become fashionable again. Through modern eyes, this clothing treads a fine line between charming and mortifying, but there’s a time – be it in one year or twelve – when their seemingly dated wardrobe choices will start to appear in yours. Dad in his velvet suit, mum in her gaucho trousers. We’ve all looked back at old photos of our parents and cringed. ![]()
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